MMM Analytics Platform
Marketing mix modeling & spend optimization for SMB advertisers.
Status: PrototypePythonFastAPISQLNext.jsTypeScript
Problem
SMB advertisers struggle to allocate budget confidently across channels without accessible, explainable measurement.
Solution
An MMM workflow that turns marketing data into budget guidance—scenario planning, diminishing returns, and simple operator-ready outputs.
What I built
- MMM pipeline design and modeling approach.
- Scenario planning and budget reallocation insights.
- Outputs packaged for non-technical operators.
Next
Add ingestion templates, a baseline model, and a “what changed” view for week-over-week performance shifts.