Influencer Fit Engine
Market-fit and audience overlap analysis for creator partnerships.
Status: In progressNext.jsTypeScriptPythonSQL
Problem
Brands often pick creators based on surface metrics (followers, vibes) rather than fit: audience overlap, content affinity, and outcome likelihood.
Solution
A fit engine that scores creators against a brand’s positioning using audience signals, content themes, and historical collaboration patterns.
What I built
- Brand-to-creator matching logic and scoring.
- Audience overlap + content affinity signals.
- Reporting built for partnership decision-making.
Next
Add a simple report export (PDF/links), plus guardrails for fraudulent engagement and bot-heavy audiences.